Theres also loads of SEO tools on the web, not too many freeware ones but lots of shareware, just need to choose the right one and you can increase your web traffic. Like the article too, i also recommend ebay as its a great way to target lots of people..

try these for freeware and shareware..
http://web-ranking-tool.qarchive.org/?id=web+ranking+tools

http://www.accelerated-ideas.com/SoftwareDirectory/aiFreeSoftwareSearch.aspx?stxt=web+ranking

http://www.sharewareconnection.com?id=web+ranking+tools

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