“It’s not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change” – Charles Darwin.

A brilliant eMarketing strategy depends on thinking and people not technology.


Successful people today not only know about the right marketing strategies and tactics, they are also seen as trusted networking hubs. They have certain key values and attitudes in common. And they have the specific mental skills to leverage the business potential of the Internet and deal effectively with its continuous change.

Insight

In today’s networked world, your reputation is your most precious asset. Your individual profile is now more important than the authority of your company or organisation.

How to apply

1. Become a HyperThinker (see http://www.hyperthinker.com)
2. Once you have started this be prepared for an amazing experience of constant change and learning.
3. Be ready to challenge your assumptions every week. Change is no longer a bad moment to go through, it’s a permanent feature of your work.
4. Develop the right thinking and atttitude to deal with this, test everything and become a change fanatic

Sources & References

The HyperThinker Experiment (also download the book and/or a summary)
www.hyperthinker.com
HyperThinker Forum on business networking site on OpenBC
https://www.openbc.com/net/hyperthinker/


ZN eMarketing Agency develops and applies HyperThinking to the new communication world
http://www.zn.be



Insight 6