Workshop Insights ListThis is a featured page

1. Last year 69 per cent of Americans said they are interested in “products that enable them to block, skip or opt out of being exposed to marketing and advertising”.

2. YouTube serves up 100 million videos a day online

3. CUSTOMER MADE is a trend. Last summer Nokia invited consumers and non-Nokia designers to share ideas and design their next new cool phone. Entries came from all over the world.

4. "Forget China, India and the Internet: economic growth is driven by women" – Tom Peters, backed by the Economist

5. “Free is the natural state of things, money only optimizes” – Kevin Kelly, editor at large at Wired Magazine.

6. There’s a shift in what gives people status. People are boasting less about traditional symbols like their car and more about their lifestyle, experiences and creative skills.

7. 45 percent of workers want to change jobs at least every three to five years.

8. Wikipedia now has more than 2 million registered voluntary contributors.

9. About 850 000 people are currently registered to a 3-D virtual world called Second Life (SL). Users are modifying the SL world and participate in its virtual economy, which has begun to operate as a "real" market.




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JoostvandeLoo
Latest page update: made by JoostvandeLoo , Oct 18 2006, 9:24 AM EDT (about this update About This Update JoostvandeLoo Edited by JoostvandeLoo

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JoostvandeLoo nine 0 Oct 18 2006, 9:26 AM EDT by JoostvandeLoo
Thread started: Oct 18 2006, 9:26 AM EDT  Watch
i've updated it and send it to Jesus
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Anonymous CD comment 3 0 Oct 18 2006, 9:03 AM EDT by Anonymous
 
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Don't like #3 Electrolux (long + difficult to apply to all campaigns); #6 providing customers w/ status (not sexy).

Hey! We have 7 tips left ;-)
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Anonymous Comments 2nd row - Eliminate 0 Oct 18 2006, 9:00 AM EDT by Anonymous
 
Thread started: Oct 18 2006, 9:00 AM EDT  Watch
I would take out the insights startitng with:
- South Corea [...]
- Person like yourself
- Clutter and info
- You're in the business
- Customer = anyone

This is to limit the amount of proposals + not sure they would help to build the exercise / campaign.
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