Theres also loads of SEO tools on the web, not too many freeware ones but lots of shareware, just need to choose the right one and you can increase your web traffic. Like the article too, i also recommend ebay as its a great way to target lots of people..

try these for freeware and shareware..
http://web-ranking-tool.qarchive.org/?id=web+ranking+tools

http://www.accelerated-ideas.com/SoftwareDirectory/aiFreeSoftwareSearch.aspx?stxt=web+ranking

http://www.sharewareconnection.com?id=web+ranking+tools

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Don't like #3 Electrolux (long + difficult to apply to all campaigns); #6 providing customers w/ status (not sexy).

Hey! We have 7 tips left ;-)

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I agree with Cedric on his comments.

Another criterion top keep an insight should be how provocative it is. Indeed, we want to create fun and too flat insights would just limit the creativity.
The 11th one is just perfect in that sense.

Also, how will we do to not limit teams with the insight they have choosed?

Finally, Phil, you have to clearly explain the process for them to uderstand why they are choosing an insight.

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The challenge that many organisations face is after spending tens of thousands of Euros to drive the traffic to the site - ads, Adwords, DM, ... and once the visitors get to the site they come in, look around, and then leave. So how can companies capture the big fish before they leave the site. This is giving rise to a whole new generation of solutions to create intelligent, real time interventions to engage quality visitors i.e. instant offers, push to chat with call centres, and smart lead detection forms. To do this intelligently a platform is required to convert traffic into business intelligence, to covert unknown visitors into known visitors based in instant pattern detection, artificial intelligence, and predictive modeling. We are using one such solution with auto and ICT brands. The results are impressive. Shorter sales cycles, higher sales conversions/lead, high call centre response rates, and positive branding impressiong made in the pre-sales process.
Marketing professionals need to look at how to measure quality of traffic rather than quanitity and make links to the revenues campaign generate and the campaign sources of the leads that generate the revenue. With RT monitoring and marketing accountability tools, this is now becoming possible.

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